Social Marketing CS1 Essay Example | Topics and Well Written Essays - 500 words

Social Marketing CS1 - Essay Example There are four main principles of social marketing. The first principle is product. In the social marketing plan products can be sub-divided into tangible and intangible products. Tangible products comprise of vaccines, condoms, and oral contraceptives among others. Contrarily, non-tangible products include addictions, behavior, and attitudes. The second principle is place. The products need a platform where they can be located or distributed to reach the consumers. Place is the environmental and societal context in which health behaviors and decisions are carried out. The place is supposed to be visible to the consumer, such as, public places, shopping malls, and media. Third, price refers to the consumers’ investment. The price may be in non-monetary form such as time. The product needs to be sold at lower cost. Lastly, promotion determines the quantity of the products that will be sold. Promotion entails creating visibility of the product. Promotion can be done through prin t media (newspapers, coupons) and electronic media (Internet, e-mail, TV, and radio) (Patane, 2011). Social marketing provides a model which systematizes organizational responses to address public health challenges. Social marketers are now using commercial techniques , for instance, tailoring messages, analyzing the target audiences, establishing the objectives of the targeted behavior, and using strategies like branding to promote the adoption as well as maintenance of health behaviors. To promote healthy behavior, the social marketer can use mass media with the target audience in minds such as a HIV prevention campaign for high risk, sexually active African-American adolescents. This helps to reduce HIV incidences in the target group (Daniel, Bernhardt, & Eroğlu, 2009). The segmentation strategy purposely addresses social norms in addition to the desires of the cultural

The Hurricane Disaster Article Example | Topics and Well Written Essays - 750 words - 17

The Hurricane Disaster - Article Example The information does not dwell on a particular aspect of the disaster hence providing a very detailed report. The information is a lot but clearly presented with supporting evidence from officials handling the disaster rescue and recovery operation. The last article in the USA Today is not clear at all. It had information jumbled up and provides a lot of unnecessary information to the case. The timeliness is effective but the lack of clarity affects the understanding of the length information from the researchers (Cooper & Swanson, 2005). The article by Kay, (2005) can be said to be the most informative. This is so because it provides well-rounded information about the disaster without dwelling on only one area of it or deviating completely from the events of the disaster hence making the information lack clarity. The authors of this article discussed on the human deaths and injuries experienced, the property damages to the infrastructure especially, the financial implications of the disaster as well as seeking verification of the rescue efforts in place as well as other communication details that seem minute but very effective. The fact that the article discusses the disaster based on opinion and facts provided by several officials and not only the governor like in the previous article makes it even more informative. The article in The New York Times is written in informal communication style compared to the other two articles. The informal writing is meant to be understood by all the people without discriminating others from feeling worthy of the news article they are reading. The informal style enables a clearer understanding of the events and connects with the emotions of the audience. An example about reports from survivors â€Å"†¦were left clinging to the remains of their house when a 23-foot surge of water hit it, flexing the roof like a deck of cards (Treaster & Zernike, 2005).†